2016 American
Coatings Show
Tradeshow Booth 

 

Tasks: Concept and Creative Direction, Graphic Design

 

Builders: GES, Inc.

 

I was tasked with finding an interactive way to explain what ACA does, so we built the booth like a metro system. Visitors got an “access card” and a map brochure, then followed signage and floor decals from station to station, even to ACA’s other booths across the show floor. Each stop had a game or activity that taught them about ACA and earned a raffle entry.