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PaintPac Rrebrand
Seen on the Hill
A classic paint can, the Capitol dome, and the Statue of Freedom front and center. I designed PaintPAC’s logomark and campaign around that symbol to give the coatings industry a brand its members could rally behind on Capitol Hill.
The Inspiration
The PaintPAC logomark began as an artwork I created for the association in 2016. They loved it so much they asked to make it their logo, so I reimagined it as a flat mark that still holds some dimension and stays simple enough to work on and across various material and items PaintPAC needed.
The Logo
The reimagined logo is a flat mark that keeps some dimension and works anywhere. Bold red, white, and vibrant blue give it energy, and the stamp-like finish makes it feel like a seal of approval.
Color Palatte
The Rebrand in Action
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