Social Media
Client
American Coatings Association -
Various Programs
Scope of Work
Visual Identity, Social Assets,
Brand Strategy
Social by Design
Across multiple campaigns and initiatives, social media design has served as a consistent thread connecting the American Coatings Association's brand presence — translating each campaign's identity into content built specifically for how audiences engage online. The work spans recruitment-focused storytelling, international industry advocacy, and ongoing educational content, each requiring its own visual approach while sticking to a cohesive brand voice.
Explore Coatings
This three-part video series was conceived, scripted, filmed, and edited in-house, with a full suite of accompanying social and web graphics, and promotional merchandise designed to extend the campaign's presence beyond the screen. Social assets were built to support the Explore Coatings video series, extending its "hero product" messaging into shareable content designed to reach students and industry audiences across platforms. See the video series by going to the Explore Coatings - Industry Voices page.
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Paint + Coatings Industry Facts (LinkedIn)
An ongoing series of educational social graphics were designed specifically for LinkedIn, sharing industry facts and statistics in a format built for reinforcing the industry's relevance and impact through quick, digestible content.
World Paint + Coatings Week
As part of an international call to action highlighting the coatings industry, social assets and templates were created for the campaign's annual March observance — giving members and industry partners consistent, on-brand materials to post throughout the month in support of a unified global narrative.
