CocoXo Brand
A brand imagined at Every Turn
The Goal: Create a clean, modern luxury identity that honors the family’s handcrafted story and gives COCOXO the shelf presence to compete at retail, so it reads as an elevated self-care brand.
The Deliverables
Brand identity
naming, logo, color palette, typography, and packaging language
Packaging
a premium, giftable design made to be held and displayed
Activations Used
an influencer and gifting program to build early trust
Video promo
a social teaser introducing the brand
Website
a complete e-commerce storefront, front-end and back-end
The Brand Strategy
Design for the two places COCOXO’s audience would meet the brand, in their hands and on their feeds, and keep every touchpoint in one voice so it felt familiar by the second look.
WEBSITE
BRANDING
VIDEO
The Results
COCOXO went from a locally made, word-of-mouth product to prestige shelves at Nordstrom and Macy’s, with placement at Target and a feature on AMP Beauty LA.
