Behind the Campaign
American Coatings Show — Six Years of Design & Creative Direction
For six consecutive years, Shannondoah has served as the creative force behind the American Coatings Show, establishing the design direction for nearly every physical and printed touchpoint of the industry's largest annual gathering. The work spans environmental graphics and city-wide signage throughout the host city, show registration design, and full trade show exhibition direction — from flooring to wayfinding — shaping how attendees experience the show floor from the moment they arrive.
COCO XO Body Care Products - From Concept to Nordstrom's Shelves
A complete brand identity was established to take COCO XO to market — clean, modern, and luxury-positioned, designed to give a handcrafted body care line the polish and shelf presence needed to compete at retail. The work spanned every touchpoint a customer would encounter, from logo and packaging through activations, video, and a full e-commerce build, unifying the brand into one cohesive, premium experience from first impression to final sale.
